meet
Allston Pate Shore
Co-Founder of a new sister-run brand built on creativity, shared vision, and timeless design. For over a decade, she co-owned Snaffle Bit Bracelet Co, designing jewelry with one of her closest friends. After moving back to her hometown and starting a family with her husband, Royall, and their two pups, she felt called to begin a new chapter.
Meet
Emerson Pate
The youngest of the Parsons & Lu duo. Moving back to the Lowcountry after spending her college years making jewelry behind the scenes for her older sister, it felt like a no-brainer when Allston asked her to start this business with her. What began as a creative outlet quickly turned into a shared passion, and now, together, they’re building something that blends their styles, stories, and love for handmade pieces.
the story behind the name
Parsons & Lu is a tribute to the remarkable women who inspire us. Our great-grandmother, whose maiden name was Parsons, and her daughter — our grandmother — lovingly known as Lulu. Artists, adventurers, and women of quiet strength, they passed down to us a love for the outdoors, for creating by hand, and for living with heart. Parsons & Lu is more than a name. It’s our way of honoring their legacy—and inviting you to carry that spirit forward, through pieces that feel timeless, personal, and made to be treasured.